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Thursday, 5. October 2006
Mobile phone adverts
wonkow, 13:23h
Now that the phones have become an integral part of our lives and the customers are more or less aware of the various possibilities of the phones themselves and the technologies therein, mobile phone advertising has raised the bar. It is now concentrating on making the phones appear as a lifestyle statement more than anything else. If you don’t believe me, just look around. There are advertisements for slim and slimmer phones. The resolution of the cameras are increasing by the pixel. Most phones come with iconic design or stylized features or some such attraction. The trend that is observable is that mobile phone advertising is no more about the phone itself, but the attitude it conveys.
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